What Is the Chicago Toy and Game Fair?
Every November, one of the most exciting family events in North America takes place just outside Chicago. The Chicago Toy and Game Fair, widely known as CHITAG, is a two-day celebration of play, creativity, and discovery. It brings together families, game lovers, inventors, and industry professionals under one roof. Whether you are a parent looking for holiday gift ideas or a board game fan eager to try the newest titles, this event has something special for you.
CHITAG is hosted by People of Play, a division of The Toy Association. Over the years, it has grown into North America’s largest public toy and game fair. Thousands of people attend each year to explore hundreds of interactive booths, meet toy makers, and take part in exciting events and tournaments.
Key Event Details for 2026
Before you plan your trip, here are the essential details for the 2026 fair at a glance.
| Detail | Information |
| Event Name | Chicago Toy and Game Fair (CHITAG) |
| Dates | Saturday, November 7 – Sunday, November 8, 2026 |
| Saturday Hours | 10:00 a.m. – 6:00 p.m. |
| Sunday Hours | 10:00 a.m. – 5:00 p.m. |
| Venue | Donald E. Stephens Convention Center |
| Address | 5555 North River Road, Rosemont, Illinois |
| Presented By | People of Play / The Toy Association |
The convention center is located in Rosemont, a suburb that sits right next to Chicago’s O’Hare International Airport. Therefore, it is easy to reach whether you are driving, taking public transit, or flying in from out of town.
Dates and Hours: Plan Your Visit
The fair runs across a full weekend in early November 2026. Saturday, November 7 is the first day, with doors opening at 10:00 a.m. and closing at 6:00 p.m. Sunday, November 8 follows with a slightly earlier closing time of 5:00 p.m., so it is a good idea to plan your Sunday visit with that in mind.
Many families choose to attend both days. However, if you can only make it for one day, Saturday tends to offer more activity, including the Young Inventor Challenge. Sunday, on the other hand, is usually a bit calmer and a great day for exploring booths at a relaxed pace.
Arriving early is always a smart strategy. The convention center can get busy by midday, especially near popular exhibitor booths and game tournament areas. Getting there at opening time gives you the best chance to experience everything without long waits.
Tickets: What to Know Before You Go
Ticket prices and purchase details for the 2026 fair were listed as to be announced at the time of writing. However, based on past years, tickets are typically very affordable for families. General admission tickets are usually available for adults and children, with reduced rates for younger kids.
Here is what you can expect from the ticketing options based on the event’s history:
| Ticket Type | Who It’s For |
| General Admission | Adults and children |
| Media / Influencer Pass | Journalists and content creators (free with credentials) |
| Retailer and Trade Pass | Industry buyers and retailers |
| Scouts Pass | Girl Scouts and Scouts of America (complimentary) |
| Educator and Librarian Pass | Teachers and library professionals |
Media and influencer passes are free but require valid credentials. Scouts from both the Girl Scouts of Greater Chicago and Scouts of America have traditionally been welcomed as guests of the fair. It is worth checking the official CHITAG website for the latest pricing updates before your visit.
Venue: The Donald E. Stephens Convention Center
The Donald E. Stephens Convention Center is a large, modern facility in Rosemont. It offers ample parking and is connected to nearby hotels, which makes it a convenient destination for out-of-town visitors. The center is close to the O’Hare Blue Line CTA station, so public transportation is also a practical option.
Inside, the space is well-organized and family-friendly. Wide aisles allow strollers and wheelchairs to move easily. There are food vendors and rest areas throughout, so even a full day of exploring stays comfortable for the whole family.
Attractions and Highlights at CHITAG 2026
The fair is packed with events and experiences. Here are some of the biggest draws you can look forward to.
Wishlist Weekend
One of the signature features of CHITAG is Wishlist Weekend, an initiative by People of Play. This experience lets kids and parents try out the hottest upcoming holiday toys and games in person. It is a hands-on way to build a wish list before the holiday shopping season kicks off. Additionally, it gives toy companies a chance to get real feedback from real families.
Star Wars 50th Anniversary Experience
The 2026 fair will feature a special immersive experience celebrating the 50th anniversary of Star Wars. Fans can enjoy appearances from several Chicagoland fan groups, including the 501st Legion Vader’s Fist, Chicago Jedi, and Saber Guild Olega Temple. This is a unique highlight that will delight both kids and adults alike.
Game Tournaments and Events
Game experts Grant Lyon and Dani Standring will return to host high-energy tournaments and game events on the show floor. These competitions give attendees a chance to play new games, compete with other fans, and interact directly with creators and publishers. Whether you are a seasoned board gamer or a casual player, these events are a lot of fun.
Young Inventor Challenge
The Young Inventor Challenge takes place on Saturday, November 7. It is open to kids between the ages of 6 and 18. Participants get the chance to present their own toy or game ideas to top industry executives. They receive feedback, mentorship, and even the possibility of licensing opportunities. Virtual entries are also welcomed, making it accessible to young inventors across the country.
Girl Scouts and Scouts of America Booths
Both the Girl Scouts of Greater Chicago and Scouts of America will have dedicated booths at the fair. Scouts have long been welcomed as guests at the event, and this year is no different. The booths offer engaging activities and represent a meaningful community presence at the fair.
Major Exhibitors and Sponsors
The 2026 CHITAG Fair features an impressive lineup of industry names. Disney is returning as the presenting sponsor. Other major sponsors include Hasbro and Mattel, two of the world’s biggest toy companies.
Among the exhibitors, attendees can expect to see brands such as:
- Asmodee
- Goliath Games
- Epoch Everlasting Games
- Plus-Plus
- Razor
- Toys “R” Us
- University Games
- Crazy Aaron’s
This is just a partial list. The full exhibitor directory will grow in the weeks leading up to the fair. Many local Chicago-area inventors and toy makers also participate, making CHITAG a wonderful place to discover new and independent creators alongside major brands.
Things to Do Near the Venue
Rosemont and the surrounding area offer plenty to keep your family busy before or after the fair. Here are a few ideas.
| Activity | Details |
| Rosemont Entertainment District | Shops, restaurants, and a movie theater within walking distance |
| MB Financial Park | Nearby outdoor entertainment complex |
| Chicago O’Hare Area Hotels | Many options connected to or near the convention center |
| Chicago City Sightseeing | Just 20-30 minutes by CTA Blue Line from downtown Chicago |
| Allstate Arena | Major concert and sports venue nearby in Rosemont |
If you plan to make a weekend of it, staying in one of the Rosemont hotels means you can walk to the convention center. Many visitors combine the fair with a trip into downtown Chicago, which is easily reachable by train.
Tips for First-Time Attendees
Attending CHITAG for the first time can feel a little overwhelming because the fair is large and busy. However, a little preparation goes a long way. Here are some practical tips to help you get the most out of your visit.
First, download or print the floor map before you arrive. The exhibit hall is large, and knowing where key booths and events are located saves a lot of time. Second, bring a bag or tote. You will likely pick up flyers, samples, and small items as you explore booths. Third, wear comfortable shoes. You will be on your feet for most of the day.
If you are bringing young children, plan for breaks. The fair has seating areas, but it can get loud and stimulating. A mid-day snack and rest break helps little ones stay happy through the afternoon. Additionally, if your child wants to enter the Young Inventor Challenge, register in advance because spots can fill up quickly.
Why CHITAG Matters to the Toy Industry
CHITAG is not just a fun day out for families. It plays an important role in the toy and game industry. Companies use the fair to test new products with real consumers before the holiday season. International media attend to discover the latest trends. Inventors pitch ideas and seek mentors.
Therefore, what happens at CHITAG often shapes what ends up on store shelves the following year. Attending means you are getting a first look at where the industry is heading. That makes the experience valuable for parents, educators, and toy enthusiasts alike.
Conclusion
The Chicago Toy and Game Fair 2026 is set to be one of the most exciting editions of this beloved annual event. Taking place on November 7 and 8 at the Donald E. Stephens Convention Center in Rosemont, Illinois, the fair brings together families, inventors, and industry leaders for a weekend of play and discovery. From the Star Wars 50th anniversary experience to the Young Inventor Challenge, Wishlist Weekend, and live game tournaments, there is truly something for everyone. Major brands like Disney, Hasbro, and Mattel will be on the show floor alongside emerging creators and local inventors. Whether you are a first-time visitor or a longtime fan of the event, planning ahead will help you make the most of your time. Mark your calendar, get your tickets early, and get ready for a memorable weekend in the world of toys and games.
Frequently Asked Questions
When is the Chicago Toy and Game Fair 2026?
The fair runs on Saturday, November 7 and Sunday, November 8, 2026.
Where is CHITAG 2026 held?
It takes place at the Donald E. Stephens Convention Center, located at 5555 North River Road in Rosemont, Illinois.
What are the opening hours for CHITAG 2026?
Saturday hours are 10:00 a.m. to 6:00 p.m. Sunday hours are 10:00 a.m. to 5:00 p.m.
How much do tickets cost for CHITAG 2026?
Ticket pricing has not been officially announced yet. Check the official CHITAG website at chitag.com for updates as the event approaches.
Is the Chicago Toy and Game Fair suitable for young children?
The fair is a family-friendly event designed for all ages. There are activities, interactive booths, and spaces that cater to children of all age groups.
Who organizes the Chicago Toy and Game Fair?
The event is hosted by People of Play, a division of The Toy Association.
What is the Young Inventor Challenge?
It is a competition held on Saturday, November 7, open to kids aged 6 to 18. Participants present their toy or game inventions to industry executives for feedback and possible licensing opportunities.
Are Scouts admitted for free?
Girl Scouts and Scouts of America members have traditionally attended the fair as complimentary guests.
Who are the major sponsors and exhibitors at CHITAG 2026?
Disney is the presenting sponsor. Other major names include Hasbro, Mattel, Asmodee, Goliath, Epoch Everlasting Games, Toys “R” Us, and many more.
Is there parking available at the Donald E. Stephens Convention Center?
The convention center offers ample parking for attendees. There is also public transit access via the CTA Blue Line for those who prefer not to drive.
